HONG KONG, July 25, 2025 — Vinuage, the world’s first truly professional wine trading platform, and Victory Securities, Hong Kong’s leading virtual asset brokerage, have announced a strategic partnership to integrate cryptocurrency with fine wine investment, enhancing the cryptocurrency payment ecosystem while unlocking the long-term appreciation potential of fine wines. The collaboration was officially unveiled recently at the exclusive ‘Crypto Meets Wine’ event held at a private club in Central, Hong Kong. The invitation-only event attracted leaders from the cryptocurrency and alternative investment sectors, who gathered to explore Hong Kong’s unique position as a global hub for both wine trading and virtual assets, aligning with the rising trend of alternative investments worldwide.
The global fine wine and spirits market is valued at over EUR 100 billion in 2023—far ahead of fine art (EUR 42 billion). Hong Kong, especially since its abolishment of all wine duties in 2008, is one of the world’s top wine trading hubs and auction centers. As a city with the largest number of ultra-high-net-worth individuals (UHNWIs) in the world and the highest wealth per adult in Asia-Pacific in 2022, Hong Kong is home to over 4,900 single-family offices and financial institutions with an active SFO type 9 license. Hong Kong’s virtual asset market has flourished in recent years, with cryptocurrencies increasingly favored by institutional and retail investors. This partnership leverages Victory Securities (Stock Code: 8540.HK), Hong Kong's leading virtual asset brokerage, to enable cryptocurrency settlement for Vinuage, significantly enhancing the convenience for cryptocurrency holders to invest in fine wines. This collaboration offers investors the benefits of holding dual alternative assets.
“Fine wine has outperformed most traditional assets over a 10-year period, appreciating by over 146% — and even more in selected cases,” said Mr. Ben Fung, Co-founder & CEO of Vinuage. “But the market had long lacked transparency, accessibility, efficiency, and security. That’s why we built Vinuage — to be the top trading platform in the field of wine investment.”
All wines listed on Vinuage are in their unopened original cases, ex-château/ ex-domaine, from reputable sources with clear provenance, insured, stored locally in HKQAA-accredited facilities, and linked directly to real, independently verified inventory. Using Vinuage’s professional trading platform with its robust safeguards and assurances, as well as its automatic mark-to-market function using data from authoritative data sources, wine investors can finally manage their wine investments like any other serious financial or alternative asset.
At the event, Mr. Calvin Tsai, a renowned trader managing a crypto portfolio worth over US$100 million, with a monthly turnover of over US$10 billion, shared his personal experience with wine investing. Since September 2024, his wine portfolio on Vinuage has achieved a 66%annualized rate of return – with some wines showing annualized unrealized gains of over 116%, while some have locked in annualized realized gains of as high as 99% (even after deducting fees and commissions). “I have invested in a diversity of assets – such as cryptocurrencies, real estate, VC funds, collectibles — and wine is a highly stable asset with great potential for growth.” Calvin said. “What Vinuage offers is confidence. I know what I’m buying, where it’s stored, and how it’s performing in real time.”
“This partnership blends heritage and innovation,” said Mr. Kennix Chan, Deputy CEO of Victory Securities, “combining the liquidity of cryptocurrencies with the long-term appreciation potential of fine wine investments. Through Hong Kong’s sophisticated markets, investors can achieve asset diversification, balancing risk and return.”
